The great value proposition is a helping process. It helps to make a good impression. In all over the market. 

1.) Focus. This helps in focus. You can understand needs in a better way. Then try to provide products accordingly.

2.) Uniqueness. It’s not easy to make a unique product. Here great value proportion is valuable. It assists you to make a product effective. 

3.) Performance. This term can improve performance. You will realize. That the performance is enhanced.

4.) The business model. One of the most essential tools. It built a foundation. To a great business model.

5.) Targeting. It helps customers. To track everything. On which they are willing to pay.

6.) Convergence. In order to serve drive. You need to. Address functional, emotional together precisely.

A business plan means a plan to beat competitors. A plan makes smarter. 

1. Focus strategy. This strategy creates a perfect target market and focuses then on it. This plan is made for a particular audience. At the minor market with focussed needs. Usually, it has two types. 

2. Constancy strategy. This strategy maintains your business’s status. Including market size, operation, and market condition. This strategy mainly focuses on. On the technique of the business. To gain a high profit, you should follow this term. Because status matters a lot for any business. 

3. Find a new market. It helps to search, newmarket for products. The company gets growth by doing this. By finding a new market, you can earn a good profit. 

Business level strategies mean the position. It tells the situation of your firm in the market. 

1. Cost leadership. This term facilitates you. To make your cost less than the competitors. It helps to build strong goodwill in the market.

2. Differentiation. It helps to teach you. That you are different from your competitors. So you need to make it. The product is unique from others.

3. Focused cost leadership. This term focus on facilitating. A small group of customers. By understanding the needs. You can provide the product uniquely.

4. Focused differentiation. This is very similar to the above one. But it facilitates a very narrow segment of the market. It provides a unique product to a small area.

5. Combined cost leadership. This strategy offer product. At a low-cost with many features. 

A business strategy is necessary. For the victory and sustainability of the business. Without this term. 

1. Provide the right direction. It facilitates the firm. To operate in an accurate direction. By which the firm will gain profit. 

2. Enhance flexibility. It means you can get more flexible. To fulfill the requirements of the customers. By understanding the exact needs of them. You can assist them properly. 

3. It helps in measure for success. The business strategy allows anyone. To measure performance and growth. The employer of the business can track it easily. And he/she can take steps. To make some variations in the trade. 

4. Increase earning. With a strong strategy. You will feel more confident. So you need to set a strategy to achieve goals. 

The competitive strategy helps to make a clear vision. You will understand. The goals of the firm by following this strategy.

5 competitive strategy are as follow:

1. Low price provider. This strategy searches. To create prices low. That value should be so low. The low-cost provider assists in gaining a significant share. 

2. Differentiation. This strategy is fully helping to understand. The needs and emotions of customers. So you can meet those needs. In the way, anyone else cannot. 

3. Focused low-cost. This strategy helps to offer low prices. In a selected section of the market. By focusing on the small groups. You can quickly meet your needs. 

4. Finest cost-providesThe strategy chooses a focused market. To provide a lower cost.

5. Focused differentiation. It helps to offer product features. In a particular market.

The term ‘Business strategies’ means planning. We do achieve the goals effectively. 

Top 5 steps:

1. Make targets: 

Always whenever you are working on any project. Ensure your destination and work accordingly. The target market is a significant source. To earn a good profit.

2. Concentrate on organized growth: 

It means the plan should identify. In which section firm will progress and in what proportion.

3. Always think for long-term: 

Instead of thinking for the short term. The business should focus on long term growth. It will provide more positive results.

4. Make a clear vision: 

Vision means different for different persons. So make your vision so clear. That what kind of firm you want.

5. Implement nicely:

The enactment of strategic planning should have discipline.

We cannot get success in any field without a strategy. Same as business strategies are the plans to make your firm leading. 


The 3 basic kinds of business strategies are:


  1. Price diversity: 


This strategy can be distinct as the setting correct price for the commodity. Make sure the price should not be too low or too high. By concentrating on this kind, you can learn to value. 


  1. Product diversity: 


Here, you need to create the product unique from others. This is the chief strategy for your corporation. You should add certain extra features to your merchandise. By learning this plan you can make the product finest.


  1. Development: 


At last, you need to concentrate on growth. Your firm should grow in all scopes. You can increase the revenue by many methods. This strategy can take you to success.

‘Business plan’ can be understood. As the step is taken. Before the implementation of any project. It is a vital step to develop your corporation.


 Importance of a business plan are:

 1. Save time: 


This plan saves the precious time of many persons. The one who wants to start any new business. If you don’t have any strategy might be you are wasting time.


2. Share your thoughts to shareholders: 


This is a kind of communication tool. Because creating a business plan comprises many views. Your plan fill the space between. Where you are and where you want to reach.


3. Help in decision making: 


If you have a business plan. You can describe and concentrate on your business strategies. To have a corporate plan can protect. You from a waste of essential resources. And you can effortlessly progress your decision-making skills.

80/20 rule or principles was firstly presented by Vilfredo Pareto. This is a universal criterion. It means 80% of the results come from 20% of products.


The rule helps in better uses of resources. You can utilize time and effort exactly. It helps in socializing with staff. Leadership can be easily learned from this rule. It makes your staff much reliable. It builds trust among all.

Some examples of this rule in different places:

  1. 20% of the workers make 80% of objections in the firm.
  2. Most (80%) of the promotions come from 20% of the employers.
  3. 20% of members of the workforce try to finish 80% of the work. And generally, they get the victory.
  4. 20% of scholars achieve grades of 80%.
  5. 80% of road accidents occur. Because of 20% of drivers.
  6. 80% of contaminations come from 20% of factories.


Honesty is not just about telling the truth or doing something right. Honesty for an entrepreneur is your key to a business because it is through honesty that :

    1.  You show how work ethics is established in the workplace.

    2. It consistently fosters workplace behavior.

    3. It builds trust with your clients

Here are three tips to improve your honest trait as a successful entrepreneur.

1. Earn the trust of others   

If you practice honesty in all your dealings, it won't take time for people to notice that you are trustworthy. 

2. Don't cover your tracks.

Business is a kind of trial-and-error process hence committing an error is normal. But if it happens to be you who commit the mistake, be courageous to face it. Do not blame others, but instead, use your critical-thinking skill to solve the problem at hand and recover soon. Others will respect you if you set an example of honesty in the workplace. 

3. Be transparent.

To become successful, practice honest and transparent leadership. Encourage others through honesty, they can achieve their goals with confidence and less stress.

6 thinking hats.png

The concept of 6 thinking hats is used in various areas. It was also used during the tsunami of the year 2004 which occurred in Sri Lanka. This tool really helped in reconstruction after the devastation caused by the tsunami. The tool of 6 thinking hats is time-saving and also easy to implement. Each member of the group will know its task well after assigning the hat.

With this concept, all the team members can develop more intellectual thinking and they can face any dangerous situation with ease. It can also be adopted by individuals for self-development. They can get multiple solutions to a problem. 

1.) The first step is to gather ideas and thoughts of all the students in the classroom. Then focus on the main ideas. 

2.) Then you should divide the whole class into groups. You should bring together the groups which have similar ideas and focus. The students will introduce new ideas with the help of thinking hats. 

3.) The teacher symbolizes the blue hat in any project that supervises the entire project and suggests steps to be taken.

4.) You should give a hat to every member in a group on the basis of various factors. 

5.) The next stage is the group discussion. You should allow the students to discuss the project in detail by gathering all ideas and methods.

6.) The next step is to bring back all the groups together.

7.) Finally, these steps will help the students to pick their hats and go ahead in the project. As a teacher, you should then rectify the mistakes which the students make in the project.

Opposite to black hat, the yellow that makes the wearer look at the positive points in the project. It shows you the advantages of the idea and how to be more optimistic about doing a project. The yellow hat gives you more strength to remain calm and positive even in the most difficult situations. You can get more positivity while doing a group project or any other task. It also teaches you to learn from past mistakes. Let us study in detail the importance of a positive attitude in life.

A. Brings more creativity in thinking

B.  People will follow you

C. Success

D. More companions

E. More respect

F. Reduces stress

G. More energy

H. Increases self-confidence

I. Keeps you motivated

J. Removes fear

K. Welcomes criticism

L. Brings happiness

The first one on the list is white hat. It is an informative hat by which the person has to find out as much information as possible for a particular project. Then you should analyze the information collected by you. You should also look at the past trends and overcome the mistakes. The white hat provides the knowledge which you lack. It is objective in nature. Other benefits of white hat:

i)    A better understanding of the subject

ii)    Helps in finding the flaws

iii)    Boosts self-learning

iv)    Helps you to write better in exams

v)    Nourishes the mind

vi)    More observation

The six thinking hats.png

The six thinking hats technique of Edward de Bono is a model that can be used for exploring different perspectives towards a complex situation or challenge. Seeing things in various ways is often a good idea in strategy formation or complex decision-making processes. 

Purposes of 6 thinking hats

1.) Simplify thinking by allowing one to deal with one thing at a time. De Bono identified 6 styles of thinking and assigned a color to each one. One thinking style is not inherently better than another; it's just a different way of looking at something.

2.) Allow switching in thinking from one style to another. He likened switching to putting on and taking off a hat. The combination of colors and hats provides an idiom that instructs how to think without being offensive. By turning thinking into role-playing with simple rules, it does not threaten a person's ego or personality. 

What is a SWOT analysis?.png

A SWOT analysis is a tool, used in management and strategy formulation. It can help to identify the strengths, weaknesses, opportunities, and threats of a particular company. 

Strengths and weaknesses are internal factors that create value or destroy value. The can include assets, skills, or resources that a company has at its disposal, compared to its competitors. They can be measured using internal assessments or external benchmarking.

Opportunities and threats are external factors that create or destroy value. A company can't control them. But they emerge from either the competitive dynamics of the industry or market or from demographic, economic, political, technical, social, legal or cultural factors.