The 90/90/1 Rule to Maximize your Productivity and Efficiency Explained

The 90/90/1 Rule for productivity is given by Robin Sharma, Bestselling Author of ‘The Monk Who Sold His Ferrari’ and ‘The 5 AM Club’.

The Author Says:


“For the next 90 days, devote the first 90 minutes of your workday to the one best opportunity in your life. Nothing else. Zero distractions. Just get that project done. Period."

How this productivity technique works?

Before you sit to work, make sure no one disturbs you for the next ninety minutes, i.e., 3 hours.

Kindly let your employees or surroundings know that you have set to work and need Zero-disturbance from them.

Start the task/project/work that you need to do. It could be any work. For Ex: It could be researching, preparing presentations, studying, taking notes, writing codes, designing, etc.

For every sixty minutes, take a short break, say 10 minutes. Brief breaks are important.

Work till the ninety minutes are complete. With total focus and zero distractions, you can achieve more.

Work for 90 Minutes away from social media, news, notifications, Phone-calls, and other distractions.

Follow this same working-style/principle for the next ninety days. You can see maximized productivity and efficiency from you.

The Logic Behind this productivity technique is:

“Devoting at least half-an-hour with tight focus and zero-distractions everyday towards your passion project/work-to-do/task-to-do is proven to be giving highly productive results".
The author suggests that, When you Hardwire this 90/90/1 rule, it becomes a Neuro-Hack for productivity. The brain uses this style for increased productivity and efficiency.

If you find the 90/90/1 hard, you can alter it like:

30/30/1: For the Next 30 Days, Spend Thirty minutes every day towards 1 important task/project with total focus and zero-distractions.

45/45/1: For the Next 45 Days, Spend Forty-Five Minutes every day towards 1 important task/project with total-focus and zero-distractions.