So you are thinking, or you are already in the tutoring business, right? You must be thinking about the ways of attracting more and more students to your tuition classes. Most of the tutors who are involved in tutoring work mostly rely on word of mouth for their publicity and marketing or directly approach with students. However, if you want to utilize your potential entirely and want to earn a good income, you need to adopt some specific marketing tactics to grow the number of students.
How to grow your tutoring business
There are many ways that tutors are using. There is no best method to achieve precise success. The combination of different methods produces some useful results. Though some methods produce more good results than others, then also it is suggested that you should try all the techniques to extend your reach. Let me provide you with some of the basic tips for growing your home tuition or online tuition, or private teacher business.
TIP 1: TAKE YOUR BUSINESS ONLINE:
In the present scenario, people check and recheck about the authenticity of anything online. Even the private teacher and tutoring services are searched online, and their reviews and presence online build confidence among the students. Online presence is significant to know about you as a tutor. If you are not present online, you are non-existent for many.
So the first point you should join as a tutor in a tutoring matching platform and create your tutor profile and participate in student inquiries for home tuition or online tutor. Make an online presence by way of Queryfloor, and you can write a blog, create your skills, package, and free cards to show students. The other way out is, do not restrict your teaching to in-person (home) teaching. Teach students online through video conferencing, Skype, and discussion boards. As you know, it is possible to teach many students at a time, such as online group teaching. You can utilize this online potential to grow as a tutor. You can teach students by sitting in your dorm room. Online tutoring reduces the need for traveling to meet prospective students.
TIP 1.1: Sign up in Queryfloor platform:
Create your tutor profile in the Queryfloor platform and earn points and tags to attract more students. You just need to create some skills cards to show your expertise to students. Create free cards that will help you to offer the first 30 mins to 60 mins free tutoring lessons to interested students who help you to build up a trust level with students. A tutor can create a package also to build up a long relationship with students—queryfloor helps tutors to promote their business professionally and manage from booking to build up student base.
TIP 2: CONTACT THE LOCAL SCHOOL OR COLLEGES:
Local schools are always in want of some extra tutors who can guide or coach some of their individual or struggling students. So it is always beneficial to be in touch with the local schools or colleges. They may hire you or may hint you for a new direction. Also, if you always remain in their contact, more or more students come to know about you, which may help you in the long run.
TIP 3: ALWAYS DO PRIOR RESEARCH ABOUT THE TUTORING FEES:
If you are starting afresh, you must know what the local tutoring fees are. However, this will help you decide on your tutoring fees. Experience and well-qualified tutors charge higher prices compared to inexperienced tutors. So do not blindly follow other tutor rates; you should check your skills and gain tutoring experience first to reach expert tutors' rates. Even setting higher prices will turn the clients away. So it is always better to research private tutors’ job fees and determine yours based on your qualification and experience in tutoring.
TIP 4: GIVE PACKAGE DEALS OR DIFFERENT PRICING PLANS INSTEAD OF STICKING TO ONE:
It is found that the more choices students get to choose from different pricing plans, the more they get attracted to them. E.g., if you charge $20 per hour, you can divide the pricing like for the first six sessions, it will be half-priced, i.e., $10 and after that more. Alternatively, you can provide them with an option to opt for some specified prepaid sessions, e.g., 10, and get an off of about 20%. At first glance, it feels that you are at a loss, but this may turn more and more prospective clients into a permanent one.
However, remember one thing that if your schedule is too tight, it may require that you are charging much less. Higher demand for your tutoring is the right time for you to raise your rates. Once you increase your charges, you will get more time to devote to the present students. There are some other options you can follow to charge a high price. If you offer last-minute help to someone - charge higher. The peak time of tutoring also you can charge a special rate. On a special occasion, you can get a higher price and will give you some flexibility with your schedule.
TIP 5: OFFER DISCOUNTS TO THOSE WHO BRING IN MORE Students FOR YOU:
As you know, if you are working locally, the spread of word of mouth brings more students. So if somebody does publicity for you, you should give some good discount to them. A decent discount on tutoring will help to encourage them to do more of your promotion, or at least other students or parents will get attracted to get this discount for themselves. Recommending friends, classmates, or parents by offering a discount helps you to get a few students quickly.
TIP 6: LET PROFESSORS KNOW THAT YOU ARE THERE TO HELP THEIR STRUGGLING STUDENTS:
Most of the prominent professors are excessively busy with their work. These professors or school teachers have a hectic schedule, and they cannot give sufficient time to the specific student. Their struggle with time is an opportunity for you. Pass your name to such professors or school teachers and assure them you are there to help their struggling students. You can show your online presence, students review, lesson plan strategy, and short introduction video. You can make your brief video or specific topic related video to attract more students. Alternatively, these types of videos help students to understand your teaching style and accents.
TIP 7: SET GOALS AND BE PARTICULAR ABOUT THEM:
When we start giving tuitions, we feel like we can do this work incessantly for hours or even days, but practically, it becomes impossible with time. So it is better to consider your responsibilities beforehand and then decide about the hours for which you can teach in a day or a week. The goals must be realistic as it helps to work harder to attain it. Quality over quantity is the key to tutoring.
So these are the tips that I am providing from my personal experience. These tips can be followed to start your home tuition venture, online tuition, private tuition, or any other type of tutoring job. Remember, school and colleges are full of such students who are always searching for some extra help. Tutoring is a financial opportunity for excellent tutors like you. Online Tuition job is one of the most financially rewarding kinds of job nowadays. Pay heed to the discussed points, and I am sure that you will overgrow as a tutor.