What is Brainstorming?
Brainstorming is a process to generate ideas that help solve a problem. It is commonly practiced in a group with the main leader between them. A brainstorming session helps people come up with new ideas. Additionally, it gives rise to new research that should be encouraged. Brainstorming can also be defined as a process where free-thinking and ideas are given a place. It is one of the most effective ways to solve a problem. This is one of the popular ways to generate creative ideas. Brainstorming techniques are highly used by business professionals. Brainstorming has become an essential part of the corporate world.
Brainstorming is always performed in a group of people. It is usually a gathering of people who perform the session under a leader. Every member or individual has an equal opportunity to give their suggestions. Additionally, it is a place where members give their ideas on the problems. This opportunity lets people be creative. During the sessions, great ideas and suggestions are collected.
Additionally, these ideas are recorded for further use. The sessions mainly concentrate on having a good quantity of ideas rather than quality. The main aim of brainstorming is to generate as many ideas as possible.
The Principles Of Brainstorming
Brainstorming has changed a lot over the years. However, there are four basic principles of brainstorming that should be followed.
- Make Quantity A Priority:
Brainstorming sessions should give quantity more importance. This is because the quality of ideas can be further developed over time. Hence, try to gain as many ideas as possible during a brainstorming session.
- Allow To Be Creative:
Ideas generated during brainstorming can be creative or crazy. However, that is the whole point of brainstorming. Allow free space to members who will ease the environment. Additionally, this will also give rise to unique ideas and solutions. Similarly, encourage your teammates to think out of the box.
- Do Not Criticise:
Allow members to give in their opinions or suggestions. Besides, make sure not to criticize ideas as this will block others from sharing opinions. You can save the feedback until the end of the session. Additionally, discuss the same towards the end of the session.
- Merge And Improve Ideas:
Build ideas and plan on merging them. This will help to generate new ideas and simpler solutions. Think for unique solutions that will help you and the organization for the better.
Brainstorming is a group activity that delivers results for the betterment of the organization. It helps members to work together and come up with unique ideas. Additionally, teamwork is also displayed in this activity. All members just are co-operative and give each one their space.
Here are some brainstorming methods that you can use.
1. SWOT Analysis
SWOT Analysis is basically identifying the organization's weaknesses, strengths, threats, and opportunities. This is the first step that determines if a project is worth taking. This step focuses on discussing the real strengths of the organization.
2. Mind Mapping
Mind mapping is a tool to boost the brainstorming process. You draw the relationships between the ideas. Write down your aim of the project and ask your members to come up with related problems. Add layers to your content. The best part about mind mapping is that there is multiple online software that is available. This makes the process all the easier.
Draw a six-pointed star. At the center of the star, write the issue or the problem. At every point of the star, write down questions like who, why, where, what, how, and when. Make use of these words to form questions. These questions will generate discussion. This is also one of the most popular techniques of brainstorming.
4. Online Brainstorming
Online brainstorming is also known as brain netting. This is one of the quiet techniques of brainstorming. This method requires the individual to set up a system and brainstorm on the internet. Here individuals can easily share their ideas and then collaborate them. Additionally, merging can be done at the end of the session. There are multiple software companies that deal with such similar systems.
5. Collaborative Brainstorming
In this technique of brainstorming, you are required to write down the issue on a piece of paper. Next, you need to post them in a public space. Then you need to ask the members to write down their suggestions and ideas over a time of one week. This will give rise to new ideas. Additionally, the members will have enough time in hand to think about the issue and come with suggestions. You can then easily collaborate ideas after a week.
6. Role Brainstorming
This brainstorming technique requires you to ask the members of your team to visualize themselves in the problem. You could act out a scene and ask your team members to give valuable feedback. Think about innovative ideas to solve the problem.
Why Is Brainstorming Important?
Brainstorming has been practiced for years in the corporate world. However, it is also known as a method to boost individual productivity. Here is why brainstorming is important.
Brainstorming allows team members to work together as a team. It allows a space for creativity. Brainstorming sessions allow members to think out of the box. Additionally, they can be unique in their ideas without being criticized. It helps team members get along with one another. These sessions are helpful in the collaboration of ideas and suggestions.
Brainstorming proves quite effective because a large group of ideas is generated in a short time. These sessions are productive and help members communicate with one another. It gives rise to unique ideas. On the other hand, brainstorming helps in team building. It is a group effort where every member participates. Here, priority is always given to the number of ideas rather than quality. More suggestions can later be collaborated and merged into one. These sessions generate creative ideas and encourage people to think out of the box. Hence, it is one of the easiest and effective ways to solve a problem.